Live opera performance in 3D

Mail in the Digital Age

Royal Mail launched the first-ever integrated 3D campaign to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns. Devised by Proximity London, ‘Mail in the Digital Age’ explains this effective combination in a mail shot to 3,000 advertisers containing anaglyph glasses and an invitation to watch the 3D film online.

Inition and Can Communicate worked with Orange Labs to simulcast the first ever live opera performance in 3D.

The performance of Mozart’s Don Giovanni took place at Rennes Opera House in Brittany last month and was viewed by a combination of paying and VIP audiences at cinemas in Paris, Avignon and Brest.
The performance was captured from four camera positions using Inition’s StereoBrain Processor to facilitate live monitoring on 3D TVs. Audiences from across five separate cinemas watched through 3D glasses to experience the opera in astounding quality as if they were viewing live in the Rennes Opera House.

Live opera performance