Mail in the Digital Age

3D display cube creates images in real-time

Japan’s National Institute of Information and Communications Technology has unveiled a new handheld, 3D communications tool. The gCubik, developed by the NICT earlier in the year, reproduces 3D images, inside a 10cm-per-side cube, that are viewable without special glasses. Now, the gCubik+i can generate the images in real-time allowing them to be manipulated using touchscreen panels and on-board motion sensors.

Royal Mail launched the first-ever integrated 3D campaign to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns. Devised by Proximity London, ‘Mail in the Digital Age’ explains this effective combination in a mail shot to 3,000 advertisers containing anaglyph glasses and an invitation to watch the 3D film online.

The 60-second 3D film features two synchronised rhythmic gymnasts. Produced by Film38 and director Mike Brady with technical expertise, kit and post production by Inition, the film highlights the enhanced impact of the two channels working together. It was shot entirely in slow-motion using Inition's Silicon Imaging System, a ground-breaking fully-integrated 3D camera system on a mirror-based rig. On-line post was completed on Inition's SpeedGrade 3D finishing suite. Watch the film here: http://www.add-a-dimension.co.uk.

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