Slide show

33rd International Convention on Information and Communication Technology, Electronics and Microelectronics

Monday 24th - Friday 28th of May 2010 - Opatija/Ajbbazia, Adriatic Coast, Croatia
Grand Hotel Adriatic Convention Centre and Hotel Admiral

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Mail in the Digital Age

Mail in the Digital Age

Royal Mail launched the first-ever integrated 3D campaign to demonstrate to advertisers and agencies the power of running combined direct mail and digital campaigns. Devised by Proximity London, ‘Mail in the Digital Age’ explains this effective combination in a mail shot to 3,000 advertisers containing anaglyph glasses and an invitation to watch the 3D film online.

The 60-second 3D film features two synchronised rhythmic gymnasts. Produced by Film38 and director Mike Brady with technical expertise, kit and post production by Inition, the film highlights the enhanced impact of the two channels working together. It was shot entirely in slow-motion using Inition's Silicon Imaging System, a ground-breaking fully-integrated 3D camera system on a mirror-based rig. On-line post was completed on Inition's SpeedGrade 3D finishing suite. Watch the film here: http://www.add-a-dimension.co.uk.

mail

 

Source: http://www.inition.co.uk

 

 Visualization and art

hologram-diesel Cheoptics hologram Playground
Brain nessie
 fogscreen
Diesel fashion show
Cheoptics Hologram
 Polygon Playground
Revolutionary Hologram
 Nessie
 FogScreen